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Body Weight Stigma

BWSTPerceived Societal Body Weight Stigma
12 items 2021 α 0.93 Free Harmeling, C.M., Mende, M., Scott, M.L., & Palmatier, R.W.

What it measures

A twelve-item sentence-completion scale measuring the degree to which a person believes that society in general stigmatises, discriminates against, and treats overweight people negatively. Items complete a stem about 'most people' and assess a comprehensive range of stigmatising attitudes and behaviours: stigmatisation, discrimination, social exclusion, intelligence imputation, prejudice, poor treatment, disrespect, and dislike. The scale captures perceptions of societal weight stigma as an environmental reality rather than the respondent's personal attitudes.

Representative items

Citation

Harmeling, Colleen M., Martin Mende, Maura L. Scott, and Robert W. Palmatier (2021). Marketing through the eyes of the stigmatized. Journal of Marketing Research, 58(2), 223–245.

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