Engagement in the Experience

What it measures

A three-item scale measuring the degree to which a consumer felt engaged, immersed, and part of a specific experiential activity. Items contain a blank for the focal experience and assess overall engagement, felt immersion, and sense of participation. Developed for research on smartphone presence and experiential enjoyment, the scale captures the absorption dimension of experiential engagement — how fully the consumer was mentally present in the activity.

Response format

7-point Likert

Scale items

• How engaging was the _____?
• How immersed did you feel in the _____?
• To what extent did you feel part of the _____?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

FILL-IN-THE-BLANK FORMAT: Blanks should be replaced with the name of the focal experience or activity (e.g., 'meal', 'film', 'activity'). Single alpha: α = .89 — Garbinsky & Klesse (2021, Study 5; n = 119 undergraduates at a Midwestern US university). VALIDITY: Not reported. Items 2 and 3 adapted from Forster, Jens, Nira Liberman & Ronald S. Friedman (2007); one item appears original. Same paper as Enjoyment of the Meal (ENJM, ID 2143) — the two scales were administered together in Studies 1 and 3.

Recommended companion scales

Citation

Garbinsky, Emily N. and Anne-Kathrin Klesse (2021). How (and when) the presence of food decreases enjoyment of customer experiences. Journal of Marketing Research, 58(4), 705–720.

Keywords