A three-item scale measuring the degree to which a consumer felt engaged, immersed, and part of a specific experiential activity. Items contain a blank for the focal experience and assess overall engagement, felt immersion, and sense of participation. Developed for research on smartphone presence and experiential enjoyment, the scale captures the absorption dimension of experiential engagement — how fully the consumer was mentally present in the activity.
Garbinsky, Emily N. and Anne-Kathrin Klesse (2021). How (and when) the presence of food decreases enjoyment of customer experiences. Journal of Marketing Research, 58(4), 705–720.
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