A seven-item trait measure capturing individual differences in the tendency to become absorbed in sensory and imaginative experiences. Items tap into receptivity to aesthetic, natural, and multisensory stimuli, reflecting the degree to which a person's attention and affect become engaged by vivid mental imagery. Derived from the broader Tellegen Absorption Scale, this subset targets the responsive-to-engaging-stimuli dimension and has been applied in advertising contexts to examine how dispositional absorption moderates affective and evaluative responses.
Chang, Chingching (2011). The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads. Journal of Advertising, 40(3), 45–58. [Original scale: Tellegen, Auke (1992). Note on structure and naming of the MPQ Absorption Scale. Unpublished manuscript, University of Minnesota, Twin Cities.]
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