This scale, referred to by the original authors as immersion, measures how absorbed and focused a person's attention is on an experience or object, and is designed to be adaptable to a wide range of contexts. Petit, Javornik, and Velasco (2022) used it across three studies on how visual technologies enhance mental simulation of eating experiences, run with participants at business schools in France and the UK.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .86, .83, and .809 across Studies 1, 2, and 3 respectively (Petit 2023, personal correspondence; Petit, Javornik, and Velasco 2022, pp. 281, 283). Validity was not separately discussed. NOTE: this scale and the following entry ('Engagement (General – Attentional Focus)', from Kristofferson and Dunn 2023) share the original title 'Engagement (General)'; the parenthetical qualifiers distinguish the two instruments. The blank in the stem should describe the focal event or object (e.g., 'viewing the food').
Petit, Olivia, Ana Javornik, and Carlos Velasco (2022), "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, 98 (2), 277-293.
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