Imagery Vividness

What it measures

Sharpness of a mental picture — how clear and detailed someone's imagined image of an object or event is, across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I have a concrete picture of __________ in my mind.
• I have a clear and sharp image of __________ in my mind.
• It is easy for me to evoke a picture of __________ right now.

Citation

Mead, J.A., Richerson, R., & Li, W. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing, 96(2), 282-296.

Keywords