Haptic Imagery Vividness (Product-related)

What it measures

Could you picture holding it? Four items ask how vividly a person can imagine the physical sensation of touching and using a product.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I was able to imagine using the product at home.
• I felt as if the product were in my hands.
• I could imagine moving my fingers on the product.
• I felt I could examine the texture of the product.

Citation

Ringler, C., Sirianni, N.J., & Christenson, B. (2021). The Power of Consequential Product Sounds. Journal of Retailing, 97(2), 288-300.

Keywords