Haptic Imagery Vividness (Product-related)

What it measures

The scale measures the vividness of imagined tactile sensation, capturing how clearly a person can picture touching and using a product. It's particularly relevant to online and advertising contexts, where consumers can't physically touch a product and must rely on mental simulation instead.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I was able to imagine using the product at home.
• I felt as if the product were in my hands.
• I could imagine moving my fingers on the product.
• I felt I could examine the texture of the product.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Ringler, Sirianni, and Christenson (2021) adapted this scale from an earlier three-item measure by Peck, Barger, and Webb (2013). Participants viewed an advertisement before responding. Reliability was strong (α = .89). Validity wasn't separately assessed.

Citation

Ringler, C., Sirianni, N.J., & Christenson, B. (2021). The Power of Consequential Product Sounds. Journal of Retailing, 97(2), 288-300.

Keywords