Product In-use Value

What it measures

Not ownership, but the act of using something — seven items capture the enjoyment that comes specifically from using a product.

Response Format

7-point Likert

Representative items

• __________ this _____ gives me a sense of joy.
• Consuming this _____ makes me feel good.
• Consuming this _____ would make me proud.
• __________ this _____ would impress others.
• Consuming this _____ makes me look good.

Citation

Sheehan, D., & Dommer, S.L. (2020). Saving Your Self: How Identity Relevance Influences Product Usage. Journal of Consumer Research, 46(6), 1076–1092.

Keywords