Product In-use Value

What it measures

The scale assesses how valuable a product is perceived to be specifically for its practical, everyday use, distinct from its value as a lasting possession.

Response format

7-point Likert

Scale items

• __________ this _____ gives me a sense of joy.
• Consuming this _____ makes me feel good.
• Consuming this _____ would make me proud.
• __________ this _____ would impress others.
• Consuming this _____ makes me look good.
• __________ this _____ is unique.
• Consuming this _____ is special.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Sheehan and Dommer (2020) described this scale as adapted from prior research, though on inspection one cited source (Holbrook & Hirschman 1982) is conceptual with no actual scale, complicating the sourcing claim. Reliability ranged from good to excellent (α = .83–.93) across four studies. It was used successfully as a manipulation check in two studies, offering some indirect support for validity.

Recommended companion scales

Citation

Sheehan, D., & Dommer, S.L. (2020). Saving Your Self: How Identity Relevance Influences Product Usage. Journal of Consumer Research, 46(6), 1076–1092.

Keywords