Product Value As a Possession

What it measures

The scale assesses how much a product is valued as a lasting possession, complementing its companion measure of in-use value.

Response format

7-point Likert

Scale items

• Owning this _____ gives me a sense of joy.
• Owning this _____ makes me feel good.
• Owning this _____ makes me proud.
• Owning this _____ impresses others.
• Owning this _____ makes me look good.
• Owning this _____ is unique.
• Owning this _____ is special.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

A companion to Product In-use Value above, from the same four studies by Sheehan and Dommer (2020), with the same sourcing caveat around the cited prior-research adaptation. Reliability ranged from good to excellent (α = .84–.94). It was used as a manipulation check in one study, offering some indirect support for validity.

Recommended companion scales

Citation

Sheehan, D., & Dommer, S.L. (2020). Saving Your Self: How Identity Relevance Influences Product Usage. Journal of Consumer Research, 46(6), 1076–1092.

Keywords