Product Value As a Possession

What it measures

The satisfaction of simply having something, independent of using it — captured across seven items about pride in ownership.

Response Format

7-point Likert

Representative items

• Owning this _____ gives me a sense of joy.
• Owning this _____ makes me feel good.
• Owning this _____ makes me proud.
• Owning this _____ impresses others.
• Owning this _____ makes me look good.

Citation

Sheehan, D., & Dommer, S.L. (2020). Saving Your Self: How Identity Relevance Influences Product Usage. Journal of Consumer Research, 46(6), 1076–1092.

Keywords