Payment Level Motivation

What it measures

Getting a good deal versus simply saving money — three items tease apart what's really motivating a purchase decision.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• this is a chance to get a good deal.
• this is a chance to save money.
• this is a chance to help myself.

Citation

Santana, S., & Morwitz, V.G. (2021). The Role of Gender in Pay-What-You-Want Contexts. Journal of Marketing Research, 58(2), 265–281.

Keywords