Makeup Usage Motivation (Creation)

What it measures

The scale measures the motivation to use makeup to create or enhance a look, complementing the concealment-focused version of this measure.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I think _____ uses makeup as a way to be creative with her appearance.
• I think _____ uses makeup to create a look that is inspired by how she feels.
• I think _____ uses makeup as a creative outlet.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

A companion to the Concealment version above, also created by Smith, Vandellen, and Ton (2021) and used across the same five studies, with strong reliability (α = .91–.94). Validity wasn't separately assessed.

Recommended companion scales

Citation

Smith, R.K., Vandellen, M.R., & Ton, L.A.N. (2021). Makeup Who You Are: Self- Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, 48(1), 102–122.

Keywords