Makeup Usage Motivation (Creation)

What it measures

A contrasting three-item version testing whether makeup is instead perceived as a creative, expressive choice.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I think _____ uses makeup as a way to be creative with her appearance.
• I think _____ uses makeup to create a look that is inspired by how she feels.
• I think _____ uses makeup as a creative outlet.

Citation

Smith, R.K., Vandellen, M.R., & Ton, L.A.N. (2021). Makeup Who You Are: Self- Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, 48(1), 102–122.

Keywords