Value from Product Possession

What it measures

A three-item Likert-type scale designed to measure the degree to which a person consumes a product because of the value derived from owning it.

Response format

7-point scale

Scale items

• Proud to own it
• Prestigious
• Financial investment

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .81) was reported in the primary study.

Citation

Mogilner, Cassie and Jennifer Aaker (2009), "The Time vs.

Keywords