Cause-Related Marketing Motive Attributions (Values Driven)

CRMMCause-Related Marketing Motive Attributions (Values Driven)

5 items 2006 α .89 Free Ellen, P. S., & Mohr, L. A.

What it measures

A multiple-item scale measuring cause-related marketing motive attributions.

Citation

Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.

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