Cause-Related Marketing Motive Attributions (Values Driven)

What it measures

A multiple-item scale measuring cause-related marketing motive attributions.

Response format

7-point Likert scale

Scale items

• They feel morally obligated to help.
• They have a long-term interest in the community.
• Their owners or employees believe in this cause.
• They want to make it easier for consumers who care about the cause to support it.
• They are trying to give something back to the community.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.

Keywords