Cause Participation Intention

What it measures

A three-item scale measuring cause participation intention.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I would be willing to participate in this campaign.
• I would consider purchasing this product in order to provide help to the cause.
• It is likely that I would contribute to this cause by getting involved in this campaign.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Grau, Stacy Landreth and Judith Anne Garretson Folse (2007), “Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer,” Journal of Advertising, 36 (4), 19-33.

Keywords