Employment Intention

What it measures

A four-item Likert-type scale designed to measure a person's attitude toward working for a particular company and the likelihood of seeking employment with it in the future.

Response format

5-point scale

Scale items

• How likely are you to seek employment with this company within the next two years?
• How likely are you to seek information about jobs at this company in the future?
• In the future, how likely are you to talk-up the company to your friends as a good organization to work for?
• I would very much like to work for this company.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Sen, Saunkar, C.B. Bhattacharya, and Daniel Korschun (2006), “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment,” Journal of the Academy of Marketing Science, 34 (2), 158-166.

Keywords