A four-item Likert-type scale designed to measure a person's attitude toward working for a particular company and the likelihood of seeking employment with it in the future.
Sen, Saunkar, C.B. Bhattacharya, and Daniel Korschun (2006), “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment,” Journal of the Academy of Marketing Science, 34 (2), 158-166.
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