A three-item Likert-type scale designed to measure the degree to which a person expresses the possibility of smoking, even a little bit, in the unspecified future.
Pechmann, Cornelia, Guangzhi Zhao, Marvin E. Goldberg and Ellen Thomas Reibling (2003), “What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes,” Journal of Marketing, 67 (April), 1-18.
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