Smoking Intention

What it measures

A three-item Likert-type scale designed to measure the degree to which a person expresses the possibility of smoking, even a little bit, in the unspecified future.

Response format

5-point scale

Scale items

• In the future, you might smoke one puff or more of a cigarette.
• You might try out cigarette smoking for a while.
• If one of your best friends were to offer you a cigarette, you would smoke it.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .86) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Pechmann, Cornelia, Guangzhi Zhao, Marvin E. Goldberg and Ellen Thomas Reibling (2003), “What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes,” Journal of Marketing, 67 (April), 1-18.

Keywords