Fairness

What it measures

A multiple-item Likert-type scale designed to measure the perceived propriety of some object or situation.

Response format

7-point Likert scale

Scale items

• unfair / fair
• wrong / right
• unreasonable / reasonable

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .90) was reported in the primary study.

Citation

Campbell, Margaret C. (2007), “’Says Who?!’ How the Source of Price Information and Affect Influence Perceived Price (Un)fairness,” Journal of Marketing Research, 44 (2), 261-271.

Keywords