Efficacy of Another Person

EOAPWhat one person believes about the strength and self-reliance of another person

6 items 2008 α .93 Free Bolton, L. E., & Armstrong, K.

What it measures

A six-item semantic scale designed to measure what one person believes about the strength and self-reliance of another person.

Citation

Bolton, Lisa E., Americus Reed II, Kevin G. Volpp, and Katrina Armstrong (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?” Journal of Consumer Research, 34 (5), 713-726.

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