Efficacy of Another Person

What it measures

A six-item semantic scale designed to measure what one person believes about the strength and self-reliance of another person.

Response format

7-point semantic differential

Scale items

• powerless / powerful
• weak / strong
• ineffectual / effectual
• dependent / independent
• reliant / self-reliant
• undisciplined / disciplined

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Bolton, Lisa E., Americus Reed II, Kevin G. Volpp, and Katrina Armstrong (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?” Journal of Consumer Research, 34 (5), 713-726.

Keywords