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Disconfirmation (Movie)

DISExpectancy-disconfirmation of a movie performance using eight items and a nine-point response format
8 items 2007 α .95 Free Patrick, V. M.

What it measures

A multiple-item Likert-type scale designed to measure expectancy-disconfirmation of a movie performance using eight items and a nine-point response format.

Citation

Patrick, Vanessa M., Deborah J. MacInnis, and C. Whan Park (2007), “Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations,” Journal of Consumer Research, 33 (4), 479-489.

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