A multiple-item Likert-type scale designed to measure expectancy-disconfirmation of a movie performance using eight items and a nine-point response format.
9-point scale
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .95) was reported in the primary study. Formal validity assessment was not reported by the original authors.
Patrick, Vanessa M., Deborah J. MacInnis, and C. Whan Park (2007), “Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations,” Journal of Consumer Research, 33 (4), 479-489.
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