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Corporate Social Responsibility (Generosity)

CSRCorporate Social Responsibility (Generosity)
3 items 2009 α .88 Free Bower, A. B., & Grau, L.

What it measures

A seven-item scale measuring corporate social responsibility.

Citation

Bower, Amanda B. and Landreth Grau (2009), "Explicit Donations and Inferred Endorsements: Do Corporate Social Responsibility Initiatives Suggest a Nonprofit Organization Endorsement?" Journal of Advertising, 38 (3), 113-126.

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