Creative Task Competence

CTCThe level of ability and proficiency a person experienced during a recent creative activity

4 items 2007 α .94 Free Dahl, D. W., & Moreau, C. P.

What it measures

A four-item semantic scale designed to measure the level of ability and proficiency a person experienced during a recent creative activity.

Citation

Dahl, D. W., & Moreau, C. P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Marketing Research, 44(3), 357–369.

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