Creative Task Competence

CTCThe level of ability and proficiency a person experienced during a recent creative activity
4 items 2007 α .94 Free Dahl, D. W., & Moreau, C. P.

What it measures

A four-item semantic scale designed to measure the level of ability and proficiency a person experienced during a recent creative activity.

Response format

9-point semantic differential

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .94) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Dahl, D. W., & Moreau, C. P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Marketing Research, 44(3), 357–369.

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Keywords

#consumerbehaviour
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