Complexity of the Product

COTPThe degree to which a person believes that a product is difficult to understand and use

4 items 2007 α .82 Free Rijsdijk, S. A., & Diamantopoulos, A.

What it measures

A four-item Likert-type scale designed to measure the degree to which a person believes that a product is difficult to understand and use.

Citation

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction,” Journal of the Academy of Marketing Science, 35 (3), 340-356.

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