Financial Planner Beliefs

What it measures

A four-item Likert-type scale designed to measure a consumer's expectation that a set of benefits are characteristic of a particular financial planner.

Response format

7-point scale

Scale items

• Certified
• Offer investment advice
• Help me plan financial future
• Well trained

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Biehal, Gabriel J. and Daniel A. Sheinin (2007), “The Influence of Corporate Messages on the Product Portfolio,” Journal of Marketing, 71 (3), 12-25.

Keywords