Impulse Buying

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a consumer expresses a lack of control over the urge to purchase products.

Response format

7-point scale

Scale items

• I buy things I don’t need.
• I buy things I did not plan to buy.
• I consider myself an impulse purchaser.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Kukar-Kinney, Monika, Nancy M. Ridgway, and Kent B. Monroe (2009), "The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet," Journal of Retailing, 85 (3), 298-307.

Keywords