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Impulse Buying

IBThe degree to which a consumer expresses a lack of control over the urge to purchase products
3 items 2009 α .80 Free Monroe, K. B.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a consumer expresses a lack of control over the urge to purchase products.

Citation

Kukar-Kinney, Monika, Nancy M. Ridgway, and Kent B. Monroe (2009), "The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet," Journal of Retailing, 85 (3), 298-307.

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