Involvement in the Message (Motivation)

What it measures

A three-item likert scale designed to measure the interest and relevance a person expresses having in a message.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• interesting
• involving
• personally relevant

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .74) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Bower, Amanda B. and Landreth Grau (2009), "Explicit Donations and Inferred Endorsements: Do Corporate Social Responsibility Initiatives Suggest a Nonprofit Organization Endorsement?" Journal of Advertising, 38 (3), 113-126.

Keywords