Irritation

What it measures

A multiple-item unipolar scale designed to measure the level of annoyance and aggravation a person reports with respect to some specified object (e.

Response format

7-point scale

Scale items

• annoying
• irritating
• ridiculous
• stupid
• gets on my nerves
• silly
• pushy

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .91) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Fennis, Bob M. and Arnold B. Bakker (2001), “Stay Tuned-We Will Be Back Right After These Messages: Need to Evaluate Moderates the Transfer of Irritation in Advertising,” Journal of Advertising, 30 (3), 15-25.

Keywords