Irritation

IRRThe level of annoyance and aggravation a person reports with respect to some specified object (e

7 items 2001 α .91 Free Fennis, B. M., & Bakker, A. B.

What it measures

A multiple-item unipolar scale designed to measure the level of annoyance and aggravation a person reports with respect to some specified object (e.

Citation

Fennis, Bob M. and Arnold B. Bakker (2001), “Stay Tuned-We Will Be Back Right After These Messages: Need to Evaluate Moderates the Transfer of Irritation in Advertising,” Journal of Advertising, 30 (3), 15-25.

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