Job Application Likelihood

Name: Job Application Likelihood
Published: 2006
License: https://psychometricscales.com/methodology.html

JALJob Application Likelihood

5 items 2006 α .89 Free Feldman, D. C., & Hardesty, D. M.

What it measures

A five-item scale measuring job application likelihood.

Response format

5-point scale

Scale items

How likely would you be to contact the company for more information about the job being offered?
How likely would you be to ask for a job application?
How likely would you be to complete the job application process?
How likely is it that you will actually receive a job offer from this company?
How likely would you be to accept the job if it were offered to you?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Feldman, Daniel C., William O. Bearden, and David M. Hardesty (2006), “Varying the Content of Job Advertisements: The Effects of Message Specificity,” Journal of Advertising, 35 (Spring), 123-141.

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Keywords

#consumerbehaviour

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