Knowledge of the Product Class

What it measures

A multiple-item likert scale designed to measure the degree to which a consumer expresses having knowledge about a product category compared to his/her friends.

Response format

7-point Likert scale

Scale items

• How much do you know about __________.
• How much do you know compared to your friends?
• How much do you know about the important things to consider when buying these products?
• How much do you know about these products compared to your friends?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Coulter, Robin A., Linda L. Price, Lawrence Feick, and Camelia Micu (2005), "The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition," Journal of the Academy of Marketing Science, 33 (4), 604- 619.

Keywords