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Budget Constraints

BCThe degree to which a consumer views his/her income to be barely sufficient to cover expenses
3 items 1996 α .89 Free Urbany, J. E., & Kalapurakal, R.

What it measures

A three-item likert scale designed to measure the degree to which a consumer views his/her income to be barely sufficient to cover expenses.

Citation

Urbany, Joel E., Peter R. Dickson, and Rosemary Kalapurakal (1996), “Price Search in the Retail Grocery Market,” Journal of Marketing, 60 (April), 91–104.

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