Certainty of Product Performance

COPPThe degree to which a consumer believes that a product will function well and as it is intended to

3 items 2007 α .87 Free Weathers, D. S., & Wood, S. L.

What it measures

A three-item semantic scale designed to measure the degree to which a consumer believes that a product will function well and as it is intended to.

Citation

Weathers, Danny, Subhash Sharma, and Stacy L. Wood (2007), “Effects of Online Communication Practices on Consumer Perceptions of Performance Uncertainty for Search and Experience Goods,” Journal of Retailing, 83 (4), 393-401.

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