Cognitive Resource Demands

What it measures

A five-item semantic scale designed to measure the degree to which a stimulus (or task) requires a person to devote high level of cognitive effort to process (or complete).

Response format

7-point semantic differential

Scale items

• Easy to comprehend / Difficult to comprehend
• Required little effort / Required a lot of effort
• Easy to follow / Difficult to follow
• Not easy to imagine / Easy to imagine
• Required little attention / Required a lot of attention

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .93) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Keller, Punam Anand and Lauren G. Block (1997), “Vividness Effects: A Resource-Matching Perspective,” Journal of Consumer Research, 24 (December), 295–304.

Keywords