A multiple-item likert scale designed to measure the degree to which a person views a company as supporting a cause because it helps the business in some way.
Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.
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