Cause-Related Marketing Motive Attributions (Egoistic)

What it measures

A multiple-item likert scale designed to measure the degree to which a person views a company as supporting a cause because it helps the business in some way.

Response format

7-point Likert scale

Scale items

• They are taking advantage of the nonprofit organization to help their own business.
• They are taking advantage of the cause to help their own business.
• They want it as a tax write-off.
• They want to get publicity.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .88) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.

Keywords