Weight (Subjective)

WEIIn this scale using three, nine-point bi-polar adjectives

3 items 2009 α .82 Free Deng, X., & Kahn, B. E.

What it measures

A three-item scale measuring weight.

Citation

Deng, Xiaoyan and Barbara E. Kahn (2009), "Is Your Product on the Right Side? The 'Location Effect' on Perceived Product Heaviness and Package Evaluation," Journal of Marketing Research, 46 (6), 725-738.

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