A three-item scale measuring weight.
9-point scale
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .82) was reported in the primary study. Formal validity assessment was not reported by the original authors.
Deng, Xiaoyan and Barbara E. Kahn (2009), "Is Your Product on the Right Side? The 'Location Effect' on Perceived Product Heaviness and Package Evaluation," Journal of Marketing Research, 46 (6), 725-738.
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