Vividness

VIVThe degree to which a stimulus has evoked clear and relevant images in a person

6 items 1997 α .89 Free Keller, P. A., & Block, L. G.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a stimulus has evoked clear and relevant images in a person.

Citation

Keller, Punam Anand and Lauren G. Block (1997), “Vividness Effects: A Resource-Matching Perspective,” Journal of Consumer Research, 24 (December), 295–304.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales