Tie Strength

What it measures

A multiple-item Likert-type scale designed to measure the strength of the relationship between two individuals as expressed by one of the two.

Response format

7-point Likert scale

Scale items

• Please rate your relationship with __________.
• What is the likelihood of you sharing a personal confidence with __________?
• What is the likelihood of you extending assistance (the everyday type vs. emergency) to __________?
• What is the likelihood of you spending a free afternoon with __________?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .88 to .93 across samples or studies. Factor analytic procedures were used to support the scale's structural validity.

Citation

Frenzen, Jonathan K. and Harry L. Davis (1990), “Purchasing Behavior in Embedded Markets,” Journal of Consumer Research, 17 (1) 1–12.

Keywords