Thought Focus (Family)

Name: Thought Focus (Family)
Published: 2001
License: https://psychometricscales.com/methodology.html

TFIn this scale with three, seven-point items

4 items 2001 α .92 Free Aaker, J. L., & Lee, A. Y.

What it measures

A three-item scale measuring thought focus.

Response format

7-point scale

Scale items

You thought about you and your family.
Your thoughts about the message were focused on you and your family.
Your thoughts were focused on you and your family.
Both sets of authors used not at all (1) and a lot (7) as the extreme verbal anchors with these items. A scale stem is needed with these items. The one used

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .85 to .92 across samples or studies.

Citation

Aaker, Jennifer L. and Angela Y. Lee (2001), “‘I’ Seek Pleasures and ‘We’ Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion,” Journal of Consumer Research, 28 (June), 33–49.

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Keywords

#consumerbehaviour

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