Thought Focus (Self)

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a certain stimulus has focused a person’s thoughts on self rather than others.

Response format

7-point scale

Scale items

• The __________ encouraged me to focus on myself.
• You thought just about yourself.
• Your thoughts about the __________ were focused on just yourself.
• Your thoughts were focused on just you.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .87 to .90 across samples or studies.

Citation

Aaker, Jennifer L. and Angela Y. Lee (2001), “I Seek Pleasures and We Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion,” Journal of Consumer Research, 28 (June), 33-49.

Keywords