Meaningfulness of the Product Experience

What it measures

The scale measures how meaningful a curated product experience feels to a consumer, developed in the context of subscription-style product selection services.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The experience with the products I received was meaningful.
• The experience with the products was more meaningful than regular consumption experiences.
• I felt that the fact that I got these products was “meant to be.”
• These products are meaningful to me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used by Kim et al. (2021) to study experiences where a company selects and sends products to a customer, as with some subscription clothing services; source not stated. Reliability was strong (α = .91) in the primary reported study, though the scale was used in several additional studies without reported alphas. Validity wasn't separately assessed.

Citation

Kim, A., Affonso, F.M., Laran, J., & Durante, K.M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141–157.

Keywords