Meaningfulness of the Product Experience

What it measures

Was this just an ordinary purchase, or did it feel like something more? Four items get at that distinction.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• The experience with the products I received was meaningful.
• The experience with the products was more meaningful than regular consumption experiences.
• I felt that the fact that I got these products was “meant to be.”
• These products are meaningful to me.

Citation

Kim, A., Affonso, F.M., Laran, J., & Durante, K.M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141–157.

Keywords