Serendipity (Products)

What it measures

The pleasant surprise of stumbling onto something good — four items measure serendipitous discovery of products.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I feel that the products I received from the company were a good surprise.
• I feel lucky to have come across these products.
• I feel that these products were an unexpected discovery.
• I feel that there was some element of chance involved in having received these exact products.

Citation

Kim, A., Affonso, F.M., Laran, J., & Durante, K.M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141–157.

Keywords