Serendipity (Song)
Serendipity (Song)
4 items
2021
α 0.89
Free
Kim, A., Affonso, F.M., Laran, J., & Durante, K.M.
What it measures
A parallel four-item version for music: unexpectedly finding a song worth hearing again.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- Getting to experience this one song I just listened to ended up being a good surprise.
- Considering the song selection process, I feel lucky to have come across the song I listened to.
- From what it could have been, I feel that the song I listened to was an unexpected discovery.
- I feel that there was some element of chance involved in having experienced this specific song I just listened to.
Citation
Kim, A., Affonso, F.M., Laran, J., & Durante, K.M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141–157.
Keywords
serendipitydiscoverymusicmedia