Serendipity (Song)

What it measures

The scale captures a felt sense of serendipity in a musical context, adapted from the same underlying construct measured with products.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Getting to experience this one song I just listened to ended up being a good surprise.
• Considering the song selection process, I feel lucky to have come across the song I listened to.
• From what it could have been, I feel that the song I listened to was an unexpected discovery.
• I feel that there was some element of chance involved in having experienced this specific song I just listened to.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

A companion version of the Serendipity scale above, reworded by Kim et al. (2021) for a music-discovery context and used with a separate MTurk sample. Reliability was good (α = .89). Validity wasn't separately discussed.

Recommended companion scales

Citation

Kim, A., Affonso, F.M., Laran, J., & Durante, K.M. (2021). Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction. Journal of Marketing, 85(4), 141–157.

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