Riskiness of Eating the Food

What it measures

The scale captures perceived riskiness of eating a particular food, relevant to research on food safety perceptions and consumer caution.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• risky
• uncertain
• questionable

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

De Visser-Amundson, Peloza, and Kleijnen (2021) cited Gürhan-Canli and Batra (2004) parenthetically, implying it as the source, though that article doesn't clearly contain this scale — worth treating the sourcing claim with some caution. Used with MTurk participants, reliability was excellent (α = .94–.95). Validity wasn't separately discussed.

Citation

Visser-Amundson, A., Peloza, J., & Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food. Journal of Marketing Research, 58(5), 870-887.

Keywords