Riskiness of Eating the Food

What it measures

Risky, uncertain — three unipolar items rate how much doubt surrounds eating a particular food.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• risky
• uncertain
• questionable

Citation

Visser-Amundson, A., Peloza, J., & Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food. Journal of Marketing Research, 58(5), 870-887.

Keywords