Healthiness of the Food

What it measures

A short, direct check on whether a food is believed to be good for one's health.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• healthy
• nutritious
• good for me
• fatty
• high in calories

Citation

Hagen, L. (2021). Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness. Journal of Marketing, 85(2), 129–145.

Keywords