The scale assesses perceived nutritional quality of a food item, capturing beliefs about its healthiness and caloric content. Unlike simpler healthiness checks, this version has been shown to load as a distinct factor from related perceptions in the same studies, supporting its use as a standalone construct.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
A distinct measure of the same general construct, used across five studies by Hagen (2021); source not stated, though two of its items appear together in other established measures of the construct. Reliability ranged from .79–.91. Some validity evidence was provided — principal component analyses showed the healthiness items loaded on a separate factor from other measured constructs across several studies.
Hagen, L. (2021). Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness. Journal of Marketing, 85(2), 129–145.
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