Imagery About Eating

What it measures

Caught yourself daydreaming about food during something unrelated? Three items measure exactly that.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• __________, I imagined what it would be like to eat the _____.
• __________, I fantasized about eating the _____.
• __________, I thought about what the _____ would taste like.

Citation

Garbinsky, E.N., & Klesse, A. (2021). How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences. Journal of Marketing Research, 58(4), 705–720.

Keywords