Healthiness of the Food

What it measures

A short, direct check on whether a food is believed to be good for one's health.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• This food is healthy.
• This food is good for my health.
• This food is good for my well-being.

Citation

Yamim, A.P., Mai, R., & Werle, C.O.C. (2020). Make It Hot? How Food Temperature (Mis)Guides Product Judgments. Journal of Consumer Research, 47(4), 523–543.

Keywords