Healthiness of the Food

What it measures

The scale provides a direct, single-dimension assessment of perceived food healthiness. Its brevity makes it easy to embed alongside other food-perception measures without adding much respondent burden.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• This food is healthy.
• This food is good for my health.
• This food is good for my well-being.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not identified by Yamim, Mai, and Werle (2020), who used the scale alongside their Food Preparation Difficulty and Freshness measures from the same study. Reliability was strong (α = .94) in the reported study, though the scale appears to have been used in additional unreported studies as well. Validity wasn't separately assessed.

Recommended companion scales

Citation

Yamim, A.P., Mai, R., & Werle, C.O.C. (2020). Make It Hot? How Food Temperature (Mis)Guides Product Judgments. Journal of Consumer Research, 47(4), 523–543.

Keywords