Sense of Proximity

What it measures

The scale captures a felt sense of psychological closeness or proximity to an object or entity, used in both short and longer item-set versions across many studies.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• It somewhat feels that this _____ is physically here.
• It somewhat feels that this _____ is in this room.
• This _____ feels __________ me. (r) close to / far away from
• This _____ feels like __________. (r) here / far away from here

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Ruzeviciute, Kamleitner, and Biswas (2020) used both two- and four-item versions of this scale across nine separate studies; source not stated. Reliability varied depending on version and study. Validity wasn't separately discussed.

Citation

Ruzeviciute, R., Kamleitner, B., & Biswas, D. (2020). Designed to S(m)Ell: When Scented Advertising Induces Proximity and Enhances Appeal. Journal of Marketing Research, 57(2), 315–331.

Keywords