Sense of Proximity

What it measures

Physically close and present, or distant? Four items rate perceived proximity to an object or entity.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• It somewhat feels that this _____ is physically here.
• It somewhat feels that this _____ is in this room.
• This _____ feels __________ me. (r) close to / far away from
• This _____ feels like __________. (r) here / far away from here

Citation

Ruzeviciute, R., Kamleitner, B., & Biswas, D. (2020). Designed to S(m)Ell: When Scented Advertising Induces Proximity and Enhances Appeal. Journal of Marketing Research, 57(2), 315–331.

Keywords