The scale measures general prettiness, an aesthetic judgment used here specifically in the context of food appearance.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Source not stated by Hagen (2021), who used the scale across multiple studies and pretests measuring perceived prettiness of food; the items are common in this literature though no existing scale combines them exactly this way. Reliability was excellent (α = .93–.99). The scale was used successfully as a manipulation check across several studies, offering some indirect support for validity.
Hagen, L. (2021). Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness. Journal of Marketing, 85(2), 129–145.
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