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Prettiness (General)

Prettiness (General)
3 items 2021 α 0.93-0.99 Free Hagen, L.
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What it measures

A simple, unipolar check on visual attractiveness — beautiful, pretty — across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

Citation

Hagen, L. (2021). Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness. Journal of Marketing, 85(2), 129–145.

Keywords

aestheticsattractivenessperception
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