A three-item semantic differential scale measuring perceptions of aesthetic appeal, specifically the degree to which a stimulus is judged to be interesting and creative rather than monotonous and conventional. Items are presented as bipolar adjective pairs rated on a seven-point continuum. Originally developed to assess website aesthetics in an online shopping context, where it was validated alongside a companion aesthetic formality scale as two empirically distinct dimensions of visual aesthetics.
Wang, Yong Jian, Michael S. Minor, and Jie Wei (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46–58.
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