Cart Abandonment (Concern about Order Costs)

What it measures

A three-item scale measuring the tendency to abandon an online shopping cart in response to unexpected additional costs revealed at checkout — specifically shipping charges, sales tax, and the total order amount. Items capture a cost-shock abandonment pattern where the consumer's decision to not purchase is triggered by price information disclosed late in the checkout process rather than by price-based comparison shopping. Part of a four-scale battery examining distinct cart abandonment motivations.

Representative items

• I decide not to buy when I see the shipping charges for my order.
• I decide not to buy when I see the total amount at the checkout.

Citation

Kukar-Kinney, Monika and Angeline G. Close (2010). The determinants of consumers' online shopping cart abandonment. Journal of the Academy of Marketing Science, 38(2), 240–250.