A six-item unipolar scale measuring the positive affective state experienced by a consumer during or after consumption of a specific product or food. Items use single-word positive emotion descriptors capturing interest, excitement, inspiration, enthusiasm, activity, and happiness. Adapted from the positive subscale of the PANAS, the scale provides a concise assessment of hedonic affect generated by the consumption experience.
7-point Likert
Full scale items shown. Always cite the original source when using this scale in research.
Single alpha: α = .92 — Yamim, Mai & Werle (2020, Study 5; n = 372 MTurk). VALIDITY: Not reported. Items selected from the positive subscale of the PANAS (Watson, Clark & Tellegen 1988) — researchers should cite the PANAS as the source instrument. NOTE: Items are single-word unipolar affect descriptors; response scale format not specified in the original — researchers should report the format used. Not all standard PANAS positive items are included; the selection here omits some items (e.g., 'alert', 'determined').
Yamim, Amanda Pruski, Robert Mai, and Carolina O. C. Werle (2020). Getting rid of ugly food. Journal of the Academy of Marketing Science, 48(3), 526–544.
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