A six-item unipolar scale measuring the positive affective state experienced by a consumer during or after consumption of a specific product or food. Items use single-word positive emotion descriptors capturing interest, excitement, inspiration, enthusiasm, activity, and happiness. Adapted from the positive subscale of the PANAS, the scale provides a concise assessment of hedonic affect generated by the consumption experience.
Yamim, Amanda Pruski, Robert Mai, and Carolina O. C. Werle (2020). Getting rid of ugly food. Journal of the Academy of Marketing Science, 48(3), 526–544.
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