Taste Evaluation (General)

Taste Evaluation (General)
3 items 2020 α 0.87-0.97 Free Yamim, A.P., Mai, R., & Werle, C.O.C.

What it measures

The scale provides a general, overall measure of how pleasurable and delicious a food or beverage is perceived to be, rather than assessing a specific taste dimension like sweetness or spiciness.

Response format

7-point semantic differential

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not identified by Yamim, Mai, and Werle (2020), who used a three-item version across a pretest and two studies, and a two-item version (items 1 and 2) in a third study. Reliability was strong to excellent for the three-item version (α = .87–.97); the two-item version showed a correlation of .70. Validity wasn't addressed. Item wording requires naming the specific food or drink being rated — the original study used the generic word 'dish.'

Recommended companion scales

90186

Citation

Yamim, Amanda P., Robert Mai, and Carolina O. C. Werle (2020), "Make It Hot? How Food Temperature (Mis)Guides Product Judgments," Journal of Consumer Research, 47 (4), 523–543.

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Keywords

#taste#foodevaluation#pleasure#sensory

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