Coupon Sharing (Conflict)
Perceived Inappropriateness of Sharing a Coupon With a Friend
8 items
2023
α 0.963
Free
Fang, E., Dong, B., Zhuang, M., & Cai, F.
What it measures
This scale measures how inappropriate and uncomfortable a person feels about sharing a company's coupon with a friend, both in general and specifically via social media. Fang, Dong, Zhuang, and Cai (2023) used it in a study on shared coupons and experience cocreation.
Scale items
- Sharing the _____ coupon to my friend... makes me feel not appropriate.
- Sharing the _____ coupon to my friend... makes me feel uncomfortable.
- Sharing the _____ coupon to my friend... makes me feel not right.
- Sharing the _____ coupon to my friend... makes me feel not good.
- Using Facebook to share the _____ coupon with my friend... makes me feel inappropriate.
- Using Facebook to share the _____ coupon with my friend... makes me feel uncomfortable.
- Using Facebook to share the _____ coupon with my friend... makes me feel not right.
- Using Facebook to share the _____ coupon with my friend... makes me feel not good.
Citation
Fang, Eric (Er), Beibei Dong, Mengzhou Zhuang, and Fengyan Cai (2023), "'We Earned the Coupon Together': The Missing Link of Experience Cocreation in Shared Coupons," Journal of Marketing, 87 (3), 451-471.